WHO ARE WE?
Open Attire UK are a retailer of authentic, brand-new men's clothing, accessories, and shoes. Founded by Elliot and Charlie in 2016, our goal is to make genuine designer products attainable and affordable for everyone.
Since then, we’ve expanded from our parents' bedrooms to multiple commercial units, now shipping over 15,000 orders worldwide each year. We stock over 2,000 products, from new-season Stone Island to past-season Moncler—all priced under retail.
AUTHENTICITY
Every item we sell is 100% authentic, brand new with tags, and sourced from trusted distributors across Europe. We work only with vetted suppliers who purchase directly from the brand pre-order showrooms.
Brands like Stone Island, Palm Angels, Off-White, and C.P. Company use Certilogo authentication, while Moncler has its own authenticity tags. Ranked in the top 5 on Trustpilot, with over 1,500 five-star reviews, we pride ourselves on fair pricing, quality products, and excellent customer service
Timeline
Date Founded
December 1st, 2016
Open Attire was set up on Instagram by Elliot and Charlie selling second hand menswear!
First Sale
January 3rd, 2017
We sold out first item via Depop. A Moncler Polo shirt for £60 - an unworn gift from Charlie!
Website Created
Jan 21st, 2018
Our first website was made, on 'Big Cartel', with our friends modelling!
People Take Notice
July 14th, 2018
Our consistency pays off as people begin to engage with our Instagram and Depop!
Sales Flow
September 17th, 2018
We begin to start selling larger volumes, all whilst working at Tesco and studying a University degree!
A New Chapter
November 22nd, 2018
We begin to sell brand new clothing sourced through suppliers we networked through our rapidly increasing following!
Instagram Milestone
January 23rd, 2019
We hit 10,000 and then 12,000 followers on the very same day! 783 days after opening the account.
New Photo Era
March 24th, 2019
We begin to lay clothing out in a new style, and likes/followers continue to grow!
Black Friday Madness #1
29th November, 2019
Our first huge Black Friday!
Warehouse Upgrade!
February 12th, 2020
Goodbye old unit!
Order Milestone
July 15th, 2020
We hit order number 10,000 - in the middle of lockdown!
Warehouse Upgrade #2
October 29th, 2020
As Lockdown eases, we move into our 3rd Warehouse!
Black Friday Madness #2
November 26th, 2020
600 live shoppers at once!
100,000 Followers!
June 21st, 2021
6 years of Instagram pays off, as we hit 100,000 followers!
Award Time
July 25th, 2021
We are awarded Menswear Retailer Of The Year for 2020.
Order Milestone
December 13th, 2022
We hit order number 40,000!
Warehouse Upgrade #3
May 6th, 2023
We fill up an arctic lorry and move halfway across the country into our biggest premises yet!
The new warehouse!
Black Friday Madness #3
November 28th, 2024
Records are broken after another chaotic event!
1,600 Parcels Posted!
December 1st, 2024
Our record breaking weekend finishes with over 1,600 orders being shipped!